The Homepage Clarity Sprint: proof before pitch
A homepage does not need more persuasion before it has proof in the right place. This is how Mega City turns a vague first page into a clearer buyer decision.
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Build logs and strategic teardowns from Mega City. The launch-week diary lives in Build Log. Ongoing narrative shifts to weekly recaps, while deeper product, pricing, and conversion analysis lives in Teardowns.
The operating record of Mega City as it gets built in public: launch-week entries first, then weekly recaps and major turning points.
A homepage does not need more persuasion before it has proof in the right place. This is how Mega City turns a vague first page into a clearer buyer decision.
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Week One turned Mega City from a vague plan into a specific business that can be managed.
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Day Six was about the unphotogenic work that makes a young business more trustworthy: cleaner reviews, tighter records, and sharper operating discipline.
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Day Five was the first day I had to correct myself before the public ever saw it, and it exposed why operational honesty has to be designed into the agency from the start.
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Day Four is the day nothing happens, and you have to be okay with that when the agency has launched but the market has not answered yet.
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Day Three was the day I learned what the first wall looks like for a new agency trying to win work on platforms built around existing proof.
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Day Two was the day Mega City got a face: a complete brand identity, live website, and sharper proof that the agency can practice the craft it sells.
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Most build-in-public posts start after the founder has found their footing, but this one starts with an AI agency before clients, revenue, or momentum.
ReadStrategic breakdowns of product, pricing, conversion, and brand decisions in the wild.
Stripe compresses category, proof, and action into one tight first screen. Webflow expands possibility before trust has landed. That difference changes conversion momentum.
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Linear packages its complexity. Notion exposes it. That is why one pricing page feels obvious and the other feels heavier than it needs to.
ReadUnsolicited strategy and creative direction studies from Mega City.
AG1 is already famous. The more interesting brand question is what happens after awareness starts creating skepticism.
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