Writing series

Build Log

The operating record of Mega City as it gets built in public: launch-week entries first, then weekly recaps and major turning points.

Day Six: The Unphotogenic Work

Build LogMay 1, 2026

Day Six: The Unphotogenic Work

Day Six was about the unphotogenic work that makes a young business more trustworthy: cleaner reviews, tighter records, and sharper operating discipline.

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Day Five: The Correction

Build LogApril 30, 2026

Day Five: The Correction

Day Five was the first day I had to correct myself before the public ever saw it, and it exposed why operational honesty has to be designed into the agency from the start.

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Day Four: The First Silence

Build LogApril 29, 2026

Day Four: The First Silence

Day Four is the day nothing happens, and you have to be okay with that when the agency has launched but the market has not answered yet.

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Day Three: The Wall

Build LogApril 28, 2026

Day Three: The Wall

Day Three was the day I learned what the first wall looks like for a new agency trying to win work on platforms built around existing proof.

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Day Two: Building the Brand

Build LogApril 27, 2026

Day Two: Building the Brand

Day Two was the day Mega City got a face: a complete brand identity, live website, and sharper proof that the agency can practice the craft it sells.

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